When do Chinese Tourists travel?

During Golden Week

“Golden Week” is a name given to an annual 7-day holiday starting on October 1st, the National Day of China. “Golden” here means “the best”, and the “Golden Week” holiday is the best travel time; millions of Chinese set off on vacation during this period.

During Summer Holiday

China’s summer time is another peak travel season when many Chinese leave China. Students also enjoy their vacation during this summer holiday, which is the longest holiday of the year, lasting from early July to the end of August.

During Winter Holiday

The Spring Festival (the Lunar New Year), which usually falls between late January and mid-February.

Winter holiday for students can be as long as one month, while adults tend to have a weeklong or 10 day national holiday starting on the day before the Spring Festival.

The Spring Festival is a time for family reunion, blessing and cheerful moments. It also involves many complicated superstitions and customs, but many people today opt not to sweat the details. 

A new trend in China is to get rid of those traditional rules and spend the New Year on a family vacation abroad. “My parents are getting old, and they have never traveled outside of Mainland China,” said Yuan Zhang, a consultant at a real estate company in China. “This spring Festival, I want to take them to America for a different experience. They couldn’t be more excited about that. I hope we can explore more places together in the future.”

What are the big Chinese holidays?

  • New Year's Day (Dec.31-Jan.2)
  • Chinese New Year (Jan 27-Feb 2)
  • Qingming (Apr 2–4)
  • May Day
  • Dragon Boat (May 28–30)
  • National Day (Golden Week). ( Oct. 1 – 7)

Where Chinese tourists travel to?

The top 10 outbound tourism countries are:

  • South Korea
  • Taiwan
  • Japan
  • Hong Kong
  • Thailand
  • France
  • Italy
  • Switzerland
  • Indonesia
  • Germany

Does hospitality businesses need to become “Chinese friendly establishments”?

Creating a Chinese friendly environment content for your business not only helps you reach a wider audience in China, but also delivers a message that you care for Chinese guests more than other businesses do. While it is not an obligation, it is a ‘nice-to-have’ for your Chinese guests.

Why the popular destinations among Chinese outbound tourists are Asian countries?

There are three reasons for this:

  • It is a relatively short journey and won’t cost too much.
  • Short-distance trip needs shorter time and does not require a long holiday.
  • The recent frequent terrorist attacks happened in Europe make many tourists change their way to more safer Asian countries.

What Chinese tourists do on their travels?

Compared with the previous tourism of sleeping in the car, go shopping and taking photos after getting off, Chinese tourists today would rather spend more time and money entertaining themselves. They were prone to pursue good quality tours such as living better, eating better, seeking more fun and spending more time in exploring attraction sites; they were more willing to experience the daily life of the locals and know more about local customs and cultures.

How Chinese outbound tourists travel?

Package tour is still the mainstream, but independent tour increased a lot.

Currently, over 50% of Chinese outbound tourists still travel in group organized by travel agencies. It is mainly because many tourists travel abroad for the first time and are lack of experience; language barrier is also a main reason. Choosing tours offered by agencies can save trouble and time, as they help apply for visas, make travel plan and book tickets and accommodation, etc.

Meanwhile, more and more tourists like independent tours because they are more flexible; they can travel freely without any restrictions. Tourists can make their own travel itinerary and go where they want to go.

How Chinese outbound tourists choose destination?


We can see that Asia is still dominating the Chinese tourism market is heavily influenced by traveling distance. On average, Chinese tourists can get to most countries in Asia in 5 hours flight time.


Visa regulations is an important indicator while travellers are searching for destinations. Likewise, for Chinese tourists, the easier the visa application procedure is, the greater the desire to travel created.


With this dream destination in mind, Chinese tourists could forget about the Reason 1 & Reason 2 while planning for travel. In terms of European countries: visiting France, Italy etc. are on Chinese tourists‘bucket lists because of the romantic atmosphere and its historical cities. The marketing of a ‘dream destination’ creates a stronger desire for people to travel further, spend more money, and stay longer if possible.


Most countries are actually fighting to attract Chinese travelers to their country. Many countries are developing online and offline advertising campaigns to let people discover their destination.

What Chinese tourists would like to experience while staying in a hotel overseas?

Few of the things that Chinese travelers would like to experience in a hotel are listed in the “five dragons rating system”

Translated hotel website, bordures, signage, front desk documentations, restaurant and room service menus in Chinese.

Amenities such as Slippers, Bathing products, Comb, Toothbrush & toothpaste, Tea set in every room, Kettle, Tea cup, tea plate & tea spoon, Instant noodles & chopsticks, Chinese television channel, still water.

Breakfast Opening time most be earlier than 07:00 is preferable for city hotels and earlier than 08:00 is preferable for resort hotels. The Breakfast Buffet must have some of the following items:

  • Congee (type of rice porridge) with condiments.
  • Hard boiled eggs, Fresh fruits, Soy Milk, yogurt & white bread, Chopsticks & chopstick holders, Sausages, bacon, Congee (type of rice porridge) with condiments, Fresh fruits selection, Fried rice of fried noodles, Chopsticks & chopstick holders, Instant noodles & chopsticks, Chinese tea, Dim sum selection.
  • Sauces: 
    • Oyster Sauce 
    • Black Bean and Garlic Sauce 
    • Soy sauce 
    • Soybean Paste 
    • Chili Sauce 
    • Sesame Oil 
    • Hoisin Sauce

Chinese speaking employee.

Translate hotel’s online booking system in Chinese.

Ensure fast check-in and checkout service.

City maps and guides in Chinese.

Be prepared to offer Group activities specifically aimed to Chinese tourists.