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Dragons instead of Stars bring Chinese Travelers at hospitality businesses around the world. Contact us today to learn how you can be rated by Dragons and become a Chinese Friendly destination.


The “Feel Like Home” is the world’s first website aiming exclusively Chinese travelers, helping hospitality professionals (hotels, restaurants etc) throughout the world, to make the necessary changes to their businesses to adapt to Chinese customers, making their experience in a foreign country as pleasant as possible.

For that reason, “Feel Like Home” implements the “Five Dragon” Rating System, based on the scale of five Dragon, certifying their degree of adaptation to the needs of Chinese travelers.

Petasos Hotel Mykonos – 4 Dragon

Petasos Beach Resort and Spa (4 Dragon)  in Mykonos

Blábjörg Guesthouse Iceland (1 Dragon)  in Borgarfjörður Eystri


NAIA Luxury Suites (5 Dragon)                  in Mykonos

How Chinese outbound tourists travel?

Package tour is still the mainstream, but independent tour increased a lot.

Currently, over 50% of Chinese outbound tourists still travel in group organized by travel agencies. It is mainly because many tourists travel abroad for the first time and are lack of experience; language barrier is also a main reason. Choosing tours offered by agencies can save trouble and time, as they help apply for visas, make travel plan and book tickets and accommodation, etc.

Meanwhile, more and more tourists like independent tours because they are more flexible; they can travel freely without any restrictions. Tourists can make their own travel itinerary and go where they want to go.

How Chinese outbound tourists choose destination?


We can see that Asia is still dominating the Chinese tourism market is heavily influenced by traveling distance. On average, Chinese tourists can get to most countries in Asia in 5 hours flight time.


Visa regulations is an important indicator while travellers are searching for destinations. Likewise, for Chinese tourists, the easier the visa application procedure is, the greater the desire to travel created.


With this dream destination in mind, Chinese tourists could forget about the Reason 1 & Reason 2 while planning for travel. In terms of European countries: visiting France, Italy etc. are on Chinese tourists‘bucket lists because of the romantic atmosphere and its historical cities. The marketing of a ‘dream destination’ creates a stronger desire for people to travel further, spend more money, and stay longer if possible.


Most countries are actually fighting to attract Chinese travelers to their country. Many countries are developing online and offline advertising campaigns to let people discover their destination.

What Chinese tourists do on their travels?

Compared with the previous tourism of sleeping in the car, go shopping and taking photos after getting off, Chinese tourists today would rather spend more time and money entertaining themselves. They were prone to pursue good quality tours such as living better, eating better, seeking more fun and spending more time in exploring attraction sites; they were more willing to experience the daily life of the locals and know more about local customs and cultures.

Dragons Rated Hotels